Chevrolet chrome script lettering

Chrome script lettering from 1956 to 1971

Chevrolet Bel Air 1956 chrome script trunk emblem

CHEVROLET Bel Air (1956)

Chevrolet Biscayne 1958 script badge

CHEVROLET Biscayne (1958)

Chevrolet Delray 1958 script lettering

CHEVROLET Delray (1958)

Chevrolet Impala 1958 script emblem

CHEVROLET Impala (1958)

Chevrolet Yeoman 1958 chrome script badge

CHEVROLET Yeoman (1958)

Chevrolet Parkwood 1960 chrome script lettering

CHEVROLET Parkwood (1960)

Chevrolet Impala 1962 chrome script emblem

CHEVROLET Impala (1962)

Chevrolet Corvair 1963 chrome script badge

CHEVROLET Corvair (1963)

Chevrolet Corvair Monza Spyder 1963 chrome script lettering

CHEVROLET Corvair Monza Spyder (1963)

Chevrolet Corvette Sting Ray 1963 chrome script emblem

CHEVROLET Corvette Sting Ray (1963)

Chevrolet Malibu 1964 chrome script badge

CHEVROLET Malibu (1964)

Chevrolet Chevy II Nova 1964 chrome script lettering

CHEVROLET Chevy II Nova (1964)

Chevrolet Chevelle Malibu 1965 chrome script emblem

CHEVROLET Chevelle Malibu (1965)

Chevrolet Corvette Sting Ray 1965 chrome script badge

CHEVROLET Corvette Sting Ray (1965)

Chevrolet Caprice 1966 chrome script lettering

CHEVROLET Caprice (1966)

Chevrolet Camaro 1968 chrome script emblem

CHEVROLET Camaro (1968)

Chevrolet Chevelle Concours 1968 chrome script badge

CHEVROLET Chevelle Concours (1968)

Chevrolet Chevelle Malibu 1968 chrome script lettering

CHEVROLET Chevelle Malibu (1968)

Chevrolet Impala 1968 chrome script emblem

CHEVROLET Impala (1968)

Chevrolet Camaro 1969 chrome script badge

CHEVROLET Camaro (1969)

Chevrolet Stingray 1969 chrome script lettering

CHEVROLET Stingray (1969)

Chevrolet El Camino 1970 chrome script emblem

CHEVROLET El Camino (1970)

Chevrolet Cheyenne Super Fleetside 1971 chrome script badge

CHEVROLET Cheyenne Super Fleetside (1971)

Chevrolet Volt 2011 badge

CHEVROLET Volt (2011)

Chrome script lettering

2011 marks the 100th anniversary of Chevrolet. The company started naming models during the 1910s, which carried names like ‘Classic six’ or ‘Superior sedan.’ Only the name Chevrolet sporadically appeared on grilles of early models. This changed during the late 1940s, when cars got ‘real’ names.

It started with bold, blocky typefaces, which gradually changed to the typical 1950s lettering we’re all familiar with. Like so many other things in the automotive industry the script lettering was a trend that only appeared during a certain era, in this case the 1950s. Visit Chromeography and you’ll notice how many other brands used the same techniques.

The typical chrome lettering vanished gradually during the 1960s and 1970s. The ‘Volt’ image above is an example of the current state of car typography. Masculine, bold typefaces without many curves, it’s almost the opposite of what was common during the 1950s, when the wordmarks were more feminine and elegant.

The use of chrome is prohibited in many countries now. It’s replaced by plastic, which looks cheap, like many other materials used on today’s cars.

  1. Paul Cuenin says:

    Great comparison. Where did you find all of your images? Keep up the cool history typography stuff I am loving it.
    -Paul

  2. Most of the images were found on Flickr or by using Google image search.

  3. Great work on isolating the scripts, Christian! Your analysis is mostly correct, but I’d say the chrome script style didn’t really decline until the 1970s. There were many in the 1960s, as our archives show.

  4. GREAT site and a sweet collection and comparison of chrome letterings. It’s nice to see them on the cars they’re made for, but to have them displayed one after the other as I scroll down the page it’s an art form all on its own!