Onur Air livery design

Print design

Onur Air logo concept

Onur Air logo design

Onur Air aircraft livery design concept

Onur Air aircraft livery design concept

Onur Air aircraft livery design concept

Onur Air aircraft livery design concept

Onur Air aircraft livery design concept

Onur Air aircraft livery design concept

Onur Air livery design concept

Onur Air is a Turkish airline with a corporate identity that could use some improvement. Their logo is a clipart-like stylized tail of an airplane, the typeface they use looks like a version of Bauhaus (1925) and their airplanes don’t look very sophisticated.

The symbol is a reference to the Turkish flag and the shape of certain religious buildings located in it’s capital, Istanbul. The typeface was custom made. I tried to create letterforms that looked ‘dateless.’

Granted, my solution isn’t perfect, but it’s less generic looking than the current Onur Air identity. I still feel they should have used my design, which they didn’t.