Intolerable Cruelty (2003) Opening credits – typography

Intolerable Cruelty (2003)

Directed by: 
Joel + Ethan Coen
Starring: 
George Clooney, Catherine Zeta-Jones, Billy Bob Thornton
Country: 
USA
Title design: 
Big Film Design
IN last year’s ”Intolerable Cruelty,” Joel and Ethan Coen took a biting look at the American divorce industry. They had no concept in mind for the title sequence, so they gave Mr. Balsmayer free rein. ”We thought that the best way to set up the story would be to start with a reminder about the myth of true love and marriage as an institution that’s forever,” Mr. Balsmayer says. Using vintage, copyright-free Valentine’s Day cards from a New York flea market, Mr. Balsmayer and his colleagues scanned corny pictures of hearts, cupids and moony lovers into a computer and then animated them in a jerky style. The treacly sentiment of the imagery provides an ironic counterpoint to the dark humor of the movie to come. As the sequence starts, one of Cupid’s arrows breaks a heart; at the end, two Cupids open an envelope. Inside is not a love letter but a prenuptial agreement — which turns out to be a critical element in the movie’s plot. – New York Times: Giving Credits the Credit They’re Due

You’ll find more related title stills in the 2000-2004 section.