The Russians Are Coming the Russians Are Coming (1966)
- Directed by:
- Norman Jewison
- Carl Reiner, Eva Marie Saint, Alan Arkin, Brian Keith, John Phillip Law
His next opening film title sequence did not materialize until 1966 when Norman Jewison hired him for The Russians are Coming, The Russians are Coming, a cold war comedy about a USSR “invasion” of America by a lone Russian submarine crew. Jewison wanted Ferro to devise a logo for the film that would somehow evoke Paul Revere’s famous call to arms, ”The British are coming…” Ferro scoured type books for the most appropriate lettering until he found a Russian typeface where the R’s were reversed (today, this is a common trope). “But something was missing,” Ferro explains. “I asked a friend of mine, [illustrator] Charles B. Slackman who suggested that I put a hammer and sickle in place of the G. After that it was perfect.” Jewison loved it, but the studio didn’t think it was funny and tried hard to kill it. Jewison nonetheless stuck with it and Ferro began designing the main titles as dueling Russian and American flags – fighting one another to occupy the screen. Using quick-cuts, punctuated by a vibrant soundtrack, and a dominant bath of red over the huge screen, Ferro raised both the tension and expectation that expressed the film’s comedic plot. – Steve Heller: “Quick Cuts, Coarse Letters, Multiple Screens”
You’ll find related movie titles and typography in the 1965-1969 and 1960s trailers sections.