Saul Bass - The Seven Year Itch (1955) title sequence Title sequence – typography The End The End

The Seven Year Itch (1955)

Directed by: 
Billy Wilder
Marilyn Monroe, Tom Ewell, Evelyn Keyes, Robert Strauss
Title design: 
Saul Bass

When the title appears, one arm of the T in ITCH reaches down and scratches the stem of the letter.
Saul Bass designed the title sequence. Lettering was done by Harold Adler.
Related: an overview of almost all Saul Bass title sequences
You’ll find more titles like “The Seven Year Itch” in the 1955-1959 and 1950s trailers sections.