Tour de France 2011:
helmets and glasses logos

Graphic design in the Tour de France, part 6

Tour de France 2011 Lazer helmets logo

LAZER Helmets
Producer of a wide range of helmets, even paragliding helmets. The company was set-up as a family business in 1919 and is the oldest brand of sports helmets in the world. Lazer is the sponsor of Team Katusha.

Tour de France 2011 Bell helmets logo

BELL
Bell Sports, a division of Easton-Bell Sports, is a manufacturer of bicycle, auto racing, and motorcycle helmets since 1923. It’s the largest company in the bicycle helmet market. The company is sponsor of two teams during this year’s Tour de France: BMC and Saxo Bank Sungard.

Tour de France 2011 Uvex helmets logo

UVEX
Uvex (uv-ex = ultraviolet excluded) is a German company, established in 1926, which produces glasses and helmets. Sponsor of Française des Jeux.

Tour de France 2011 Specialized bicycles logo

SPECIALIZED
Specialized Bicycle Components, more commonly known simply as Specialized, is a major American manufacturer of bicycles. It was founded in 1974. The company is sponsor of three teams during this year’s Tour the France: HTC-Highroad team, Lampre-ISD, Omega Pharma-Lotto.

Tour de France 2011 Bontrager helmets logo

BONTRAGER
An American company which produces bicycle components, accessories and apparel, founded by Keith Bontrager in 1980. Leopard-Trek rides with their helmets.

Tour de France 2011 Louis Garneau helmets logo

LOUIS GARNEAU
Louis Garneau is a Canadian cyclewear company founded in 1983. Sponsor of the French Europcar cycling team.

Tour de France 2011 Giro helmets logo

GIRO
Giro is a U.S. manufacturer of helmets, sunglasses, goggles and softgoods for cycling, skiing and snowboarding. The company was founded in 1985 and is the sponsor of four Tour de France teams: Proteam Astana, Rabobank, Garmin-Cervélo and Team Radioshack. Evolution: pre-2005 Giro logo vs. 2011 Giro logo.

Tour de France 2011 Rudy Project helmets logo

RUDY PROJECT
Rudy Project was founded in 1985 by Rudy Barbazza in Italy. The company produces eyewear, helmets, glasses and bags. They’re the sponsor of the Liquigas-Cannondale team.

Hey Rudy! Somebody’s been sitting on your logo!

Tour de France 2011 MET helmets logo

MET
An Italian bicycle helmet manufacturer since 1987. Sponsor of the Saur-Sojasun team.

Tour de France 2011 KASK helmets logo

KASK Helmets
KASK, based in Italy, specializes in developing, designing, and manufacturing of safety helmets. During this year’s Tour the France they’re the sponsor of Team Sky.

Tour de France 2011 Catlike helmets logo

CATLIKE
Helmets, glasses and shoes from Spain, since 1996. Two teams ride with their helmets during this year’s Tour de France: Euskaltel-Euskadi and Movistar

Tour de France 2011 Spiuk helmets logo

SPIUK
Spiuk Sportline is a Spanish manufacturer of helmets, eyewear and shoes, founded in 1996. They’re the sponsor of Ag2r-La Mondiale.

Tour de France 2011 BBB helmets logo

BBB (Bikeparts for Bikers by Bikers)
A Dutch company, established in 1999, which produces bike wear, bike parts and accesories. During the Tour the France they provide the following teams with helmets: Cofidis, Quick Step and Vacansoleil.

Wearing of helmets during professional races became compulsory in may 2003, a month after Andrei Kivilev fell heavily during the Paris-Nice race and subsequently died of his injuries.


The most succesful helmets logo

The Tour de France: 22 teams, 198 riders, 13 helmet sponsors. Which sponsor get it’s money’s worth?

  • 01. SPECIALIZED (Gilbert, Omega Pharma-Lotto)
  • 02. GIRO (Garmin-Cervélo team)
  • 03. GIRO (Farrar, Garmin-Cervélo team)
  • 04. BELL (Evans, BMC)
  • 05. SPECIALIZED (Cavendish, HTC-Highroad)
  • 06. KASK Helmets (Boasson Hagen, Team Sky)
  • 07. SPECIALIZED (Cavendish, HTC-Highroad)
  • 08. CATLIKE (Costa, Movistar)
  • 09. GIRO (Sánchez, Rabobank)
  • 10. SPECIALIZED (Greipel, Omega Pharma-Lotto)
  • 11. SPECIALIZED (Cavendish, HTC-Highroad)
  • 12. CATLIKE (Sánchez, Euskaltel-Euskadi)
  • 13. GIRO (Hushovd, Garmin-Cervélo team)
  • 14. SPECIALIZED (Vanendert, Omega Pharma-Lotto)
  • 15. SPECIALIZED (Cavendish, HTC-Highroad)
  • 16. GIRO (Hushovd, Garmin-Cervélo team)
  • 17. KASK Helmets (Boasson Hagen, Team Sky)
  • 18. BONTRAGER (Schleck, Leopard Trek)
  • 19. LOUIS GARNEAU (Rolland, Team Europcar)
  • 20. SPECIALIZED (Martin, HTC-Highroad)
  • 21. SPECIALIZED (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful helmet sponsor during this year’s Tour de France is Specialized, with 9 victories.

Specialized (9), Giro (5), Catlike (2), Kask (2), Bell, Bontrager, Louis Garneau (1)

Tour de France 2011 Salice glasses logo

SALICE Occhiali
An Italian manufacturer of goggles and glasses, established in 1919. The company sponsors individual riders from various cycling teams, like Cofidis, Euskaltel-Euskadi and HTC-Highroad.

Tour de France 2011 Adidas Eyewear logo

ADIDAS Eyewear
Adidas sponsors individual athletes, like the winner of the 8th stage, Rui Costa.

Tour de France 2011 Oakley glasses logo

OAKLEY
Oakley, Inc. makes sport equipment including sunglasses, sports visors, and ski goggles, as well as watches, clothing, bags, backpacks, shoes, Golf gear and other accessories. Founded in 1975. During the Tour the France they sponsor teams (Garmin-Cervélo) and individual riders from various teams, like Fabian Cancellara, Mark Cavendish, Cadel Evans, Thor Hushovd and the Schleck brothers.

Tour de France 2011 SH+ glasses logo

SH+
SH+ is an Italian producer (since 1978) of Goggles, glasses and helmets. The company is the sponsor of the Katusha cycling team and individual riders like Paolo Tiralongo.

Tour de France 2011 Louis Garneau glasses logo

LOUIS GARNEAU
Louis Garneau is a Canadian cyclewear company founded in 1983. Sponsor of the French Europcar cycling team.

Tour de France 2011 Briko glasses logo

BRIKO
Briko is an Italian producer of helmets, goggles and glasses, founded in 1985. A few Ag2r-La Mondiale riders wear their glasses.

Tour de France 2011 Rudy Project glasses logo

RUDY PROJECT
Rudy Project was founded in 1985 by Rudy Barbazza in Italy. The company produces eyewear, helmets, glasses and bags. They’re the sponsor of Liquigas-Cannondale, Omega Pharma Lotto and Rabobank.

Tour de France 2011 AZR glasses logo

AZR
AZR is a French producer of a wide range of goggles and (sun)glasses, founded in 1989. During this year’s Tour the France the company is sponsoring the French Cofidis team.

Tour de France 2011 Spiuk glasses logo

SPIUK
Spiuk Sportline is a Spanish manufacturer of helmets, eyewear and shoes, founded in 1996. They’re the sponsor of Ag2r-La Mondiale.

Tour de France 2011 BBB glasses logo

BBB
A Dutch company, established in 1999, which produces bike wear, bike parts and accessories. During the Tour the France they provide the following cycling teams with sports glasses: Quick Step and Vacansoleil.

Tour de France 2011 Zero RH glasses logo

ZERO RH
An Italian company, established in 2001, which produces helmets and glasses. During the Tour the France they’re sponsoring Team Lampre-ISD and Team Saxo Bank – SunGard.

The most succesful glasses logo

The Tour de France: 22 teams, 198 riders, 11 sponsors of glasses. Which sponsor get it’s money’s worth?

  • 01. RUDY PROJECT (Gilbert, Omega Pharma-Lotto)
  • 02. OAKLEY (Garmin-Cervélo team)
  • 03. OAKLEY (Farrar, Garmin-Cervélo team)
  • 04. OAKLEY (Evans, BMC)
  • 05. OAKLEY (Cavendish, HTC-Highroad)
  • 06. OAKLEY (Boasson Hagen, Team Sky)
  • 07. OAKLEY (Cavendish, HTC-Highroad)
  • 08. ADIDAS Eyewear (Costa, Movistar)
  • 09. RUDY PROJECT (Sánchez, Rabobank)
  • 10. RUDY PROJECT (Greipel, Omega Pharma-Lotto)
  • 11. OAKLEY (Cavendish, HTC-Highroad)
  • 12. OAKLEY (Sánchez, Euskaltel-Euskadi)
  • 13. OAKLEY (Hushovd, Garmin-Cervélo team)
  • 14. RUDY PROJECT (Vanendert, Omega Pharma-Lotto)
  • 15. OAKLEY (Cavendish, HTC-Highroad)
  • 16. OAKLEY (Hushovd, Garmin-Cervélo team)
  • 17. OAKLEY (Boasson Hagen, Team Sky)
  • 18. OAKLEY (Schleck, Leopard Trek)
  • 19. LOUIS GARNEAU (Rolland, Team Europcar)
  • 20. RUDY PROJECT (Martin, HTC-Highroad)
  • 21. OAKLEY (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful eyewear sponsor during this year’s Tour de France is Oakley, with 14 victories.

Oakley (14), Rudy Project (5), Adidas Eyewear, Louis Garneau (1).

Graphic design in the Tour de France

01) Team logos and jerseys + 02) Bicycle manufacturer logos + 03) Bicycle components manufacturer logos + 04) Saddle and pedal logos + 05) Wheels and tires logos + 06) Helmets and glasses logos + 07) Shoes and clothing logos