Tour de France 2011:
Saddle and pedal logos

Graphic design in the Tour de France, part 4

Tour de France 2011 Selle Italia logo

SELLE ITALIA
Italian saddle manufacturer, established in 1897. The company is the sponsor of 4 teams during this year’s Tour de France: Euskaltel-Euskadi, Movistar team, Omega Pharma-Lotto, Pro Team Astana.

Tour de France 2011 San Marco logo

SAN MARCO
Italian saddle manufacturer, established in 1935. Sponsor of 4 teams: AG2R La Mondiale Cyclisme, Lampre-ISD, Sky Procycling and Vacansoleil-DCM.

Tour de France 2011 Bontrager logo

BONTRAGER
An American company which produces bicycle components, accessories and apparel, founded by Keith Bontrager in 1980. Leopard-Trek and Team Radioshack ride with their saddles.

Tour de France 2011 Fi'zi:k logo

FI’ZI:K
Fi’zi:k was founded in 1996. Their saddles are designed in the USA, and handmade in Italy by the world’s largest saddle manufacturer, Selle Royal. BMC Racing team, Cofidis, Française des Jeux, HTC-Highroad, Liquigas-Cannondale, Rabobank, Saur-Sojasun, Garmin-Cervélo.

Tour de France 2011 Prologo logo

PROLOGO
Italian saddle manufacturer, established in 2006. The company is the sponsor of 5 teams during this year’s Tour de France: Team Europcar, Katusha, Quick Step Cycling Team, Saxo Bank Sungard and Sky Procycling, Team Europcar.

The most succesful saddle logo

The Tour de France: 22 teams, 198 riders, 5 saddle sponsors. Which sponsor get it’s money’s worth?

  • 01. SELLE ITALIA (Gilbert, Omega Pharma-Lotto)
  • 02. FI’ZI:K (Garmin-Cervélo team)
  • 03. FI’ZI:K (Farrar, Garmin-Cervélo team)
  • 04. FI’ZI:K (Evans, BMC)
  • 05. FI’ZI:K (Cavendish, HTC-Highroad)
  • 06. PROLOGO (Boasson Hagen, Team Sky)
  • 07. FI’ZI:K (Cavendish, HTC-Highroad)
  • 08. SELLE ITALIA (Costa, Movistar)
  • 09. FI’ZI:K (Sánchez, Rabobank)
  • 10. SELLE ITALIA (Greipel, Omega Pharma-Lotto)
  • 11. FI’ZI:K (Cavendish, HTC-Highroad)
  • 12. SELLE ITALIA (Sánchez, Euskaltel-Euskadi)
  • 13. FI’ZI:K (Hushovd, Garmin-Cervélo team)
  • 14. SELLE ITALIA (Vanendert, Omega Pharma-Lotto)
  • 15. FI’ZI:K (Cavendish, HTC-Highroad)
  • 16. FI’ZI:K (Hushovd, Garmin-Cervélo team)
  • 17. PROLOGO (Boasson Hagen, Team Sky)
  • 18. BONTRAGER (Schleck, Leopard Trek)
  • 19. PROLOGO (Rolland, Team Europcar)
  • 20. FI’ZI:K (Martin, HTC-Highroad)
  • 21. FI’ZI:K (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful saddle logo during this year’s Tour de France is Fi’zi:k, with 12 victories.

Fi’zi:k (12), Selle Italia (5), Prologo (3)

Tour de France 2011 Shimano logo

SHIMANO
Shimano (founded in Japan, 1921) is the leader of the global bicycle component market, commanding approximately 50% of the market share. Its products include drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes. Six teams use heir pedals during this year’s Tour de France: Euskaltel-Euskadi, Française des Jeux, Garmin-Cervélo, HTC-Highroad, Rabobank, Sky Procycling.

Tour de France 2011 Look logo

LOOK
Look is a manufacturer of bicycle frames, pedal systems and ski equipment, founded in 1951. Their pedal systems are used by 11 teams during the 2011 Tour de France. Look is sponsor of Cofidis, Team Europcar, Katusha, Lampre-ISD, Movistar, Omega Pharma-Lotto, Quick Step, Team Astana, Radioshack and Vacansoleil-DCM.

Tour de France 2011 Prologo logo

TIME
A French manufacturer of pedals, shoes and composites for bicycle racing, established in 1987. The only team using Time pedals this year is AG2R La Mondiale Cyclisme.

Tour de France 2011 Speedplay logo

SPEEDPLAY
Speedplay is an American pedal maufacturer, founded in 1991. They’re sponsoring BMC Racing team, Liquigas-Cannondale, Leopard Trek and Saxo Bank Sungard.

The most succesful pedal logo

The Tour de France: 22 teams, 198 riders, 4 pedal sponsors. Which sponsor get it’s money’s worth?

  • 01. LOOK (Gilbert, Omega Pharma-Lotto)
  • 02. SHIMANO (Garmin-Cervélo team)
  • 03. SHIMANO (Farrar, Garmin-Cervélo team)
  • 04. SPEEDPLAY (Evans, BMC)
  • 05. SHIMANO (Cavendish, HTC-Highroad)
  • 06. SHIMANO (Boasson Hagen, Team Sky)
  • 07. SHIMANO (Cavendish, HTC-Highroad)
  • 08. LOOK (Costa, Movistar)
  • 09. SHIMANO (Sánchez, Rabobank)
  • 10. LOOK (Greipel, Omega Pharma-Lotto)
  • 11. SHIMANO (Cavendish, HTC-Highroad)
  • 12. SHIMANO (Sánchez, Euskaltel-Euskadi)
  • 13. SHIMANO (Hushovd, Garmin-Cervélo team)
  • 14. LOOK (Vanendert, Omega Pharma-Lotto)
  • 15. SHIMANO (Cavendish, HTC-Highroad)
  • 16. SHIMANO (Hushovd, Garmin-Cervélo team)
  • 17. SHIMANO (Boasson Hagen, Team Sky)
  • 18. SPEEDPLAY (Schleck, Leopard Trek)
  • 19. LOOK (Rolland, Team Europcar)
  • 20. SHIMANO (Martin, HTC-Highroad)
  • 21. SHIMANO (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful pedal logo during this year’s Tour de France is Shimano, with 14 victories.

Shimano (14), Look (5), Speedplay (1)

Graphic design in the Tour de France

01) Team logos and jerseys + 02) Bicycle manufacturer logos + 03) Bicycle components manufacturer logos + 04) Saddle and pedal logos + 05) Wheels and tires logos + 06) Helmets and glasses logos + 07) Shoes and clothing logos