Tour de France 2011: Shoes and clothing logos

Graphic design in the Tour de France, part 7

Tour de France 2011 MAVIC footwear logo

MAVIC Manufacture d’Articles Vélocipédiques Idoux et Chanel
MAVIC is a manufacturer of bicycle wheels,tires and footwear, founded in 1889. Since the 70s the company is official partner and sponsor of the Tour de France. Sponsor of Edvald Boasson Hagen.

Tour de France 2011 New Balance shoes logo

NEW BALANCE
New Balance is an American footwear manufacturer. It was founded in 1906. Sponsor of the Garmin-Cervélo team.

Tour de France 2011 Shimano logo

SHIMANO
Shimano (founded in Japan, 1921) is the leader of the global bicycle component market, commanding approximately 50% of the market share. Its products include drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes.

Tour de France 2011 Diadora shoes logo

DIADORA
Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948. Sponsor of the winner of this year’s Tour de France: Cadel Evans.

Tour de France 2011 SIDI shoes logo

SIDI
SIDI is an Italian manfucturer of cycling and motorcycle shoes, founded in 1960. Sponsor of individual riders like Ivan Basso, Tyler Farrar, Luis Leon Sanchez, Samuel Sanchez, Tony Martin, Pierre Rolland, Jelle Vanendert.

Tour de France 2011 Gaerne shoes logo

GAERNE
Gaerne was founded in 1962 and is a manufacturer of sports footwear. Sponsor of Lampre-ISD.

Tour de France 2011 Nike shoes logo

NIKE
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. Founded in 1964. Sponsor of Mark Cavendish.

Tour de France 2011 Bont shoes logo

BONT
Bont is an Australian. Sponsor of world champion and winner of two stages during the Tour de France: Thor Hushovd.

Tour de France 2011 Northwave shoes logo

NORTHWAVE
Northwave is an Italian manufacturer of snowboard and cycling equipment, established in the early 1980s. Sponsor of Leopard Trek team and Omega Pharma Lotto.

Tour de France 2011 Louis Garneau shoes logo

LOUIS GARNEAU
Louis Garneau is a Canadian cyclewear company founded in 1983. Sponsor of Thomas Voeckler.

Tour de France 2011 Fi'zi:k logo

FI’ZI:K
Fi’zi:k was founded in 1996. Their saddles are designed in the USA, and handmade in Italy by the world’s largest saddle manufacturer, Selle Royal. David Millar rides with Fi’zi:k shoes.

The most succesful shoes logo

The Tour de France: 22 teams, 198 riders, 11 shoes sponsors. Which sponsor get it’s money’s worth?

  • 01. NORTHWAVE (Gilbert, Omega Pharma-Lotto)
  • 02. NEW BALANCE (Garmin-Cervélo team)
  • 03. SIDI (Farrar, Garmin-Cervélo team)
  • 04. DIADORA (Evans, BMC)
  • 05. NIKE (Cavendish, HTC-Highroad)
  • 06. MAVIC (Boasson Hagen, Team Sky)
  • 07. NIKE (Cavendish, HTC-Highroad)
  • 08. GAERNE (Costa, Movistar)
  • 09. SIDI (Sánchez, Rabobank)
  • 10. NORTHWAVE (Greipel, Omega Pharma-Lotto)
  • 11. NIKE (Cavendish, HTC-Highroad)
  • 12. SIDI (Sánchez, Euskaltel-Euskadi)
  • 13. BONT (Hushovd, Garmin-Cervélo team)
  • 14. SIDI (Vanendert, Omega Pharma-Lotto)
  • 15. NIKE (Cavendish, HTC-Highroad)
  • 16. BONT (Hushovd, Garmin-Cervélo team)
  • 17. MAVIC (Boasson Hagen, Team Sky)
  • 18. NORTHWAVE (Schleck, Leopard Trek)
  • 19. SIDI (Rolland, Team Europcar)
  • 20. SIDI (Martin, HTC-Highroad)
  • 21. NIKE (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful helmet logo during this year’s Tour de France is SIDI, with 6 victories.

SIDI (6), Nike (5) Northwave (3), Bont, Mavic (2), Diadora, Gaerne, New Balance (1)

Tour de France 2011 Adidas clothing logo

ADIDAS
Adidas sponsors Team Sky during this year’s Tour de France.

Tour de France 2011 Sportful clothing logo

SPORTFUL
Sportful is an Italian manufacturer of cycling apparel. Founded in 1946. Sponsor of Saxo Bank Sungard.

Tour de France 2011 Castelli clothing logo

CASTELLI
Castelli is an Italian manufacturer of cycling clothing. Sponsor of Garmin-Cervélo.

Tour de France 2011 Nike clothing logo

NIKE
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. Founded in 1964. Sponsor of Team Radioshack.

Tour de France 2011 SMS Santini clothing logo

SMS Santini
SMS Santini Maglificio Sportivo is an Italian manufacturer of cycling sportswear, founded in 1965. Sponsor of Katusha and Lampre-ISD.

Tour de France 2011 Agu clothing logo

AGU
Agu is a Dutch sportswear and equipment supplier, founded in 1966. Sponsor of the Rabobank cycling team.

Tour de France 2011 MOA clothing logo

MOA
MOA is an Italian manufacturer of cycling sportswear, founded in 1970. Sponsor of Astana, Euskaltel-Euskadi, Française des Jeux and HTC-Highroad.

Tour de France 2011 Nalini clothing logo

NALINI
Nalini is an Italian manufacturer of cycling sportswear, founded in 1970. Sponsor of Cofidis and Movistar.

Tour de France 2011 Craft clothing logo

CRAFT
Craft is a Swedish manufacturer of sports clothing, founded in 1977. Sponsor of the Leopard Trek.

Tour de France 2011 Vermarc clothing logo

VERMARC
Vermarc is a manufacturer of cycling team clothing and accessories. Founded in 1977. Sponsor of the AG2R La mondiale, Omega Lotto Pharma and Quick Step teams.

Tour de France 2011 Louis Garneau clothing logo

LOUIS GARNEAU
Louis Garneau is a Canadian cyclewear company founded in 1983. Sponsor of the French Europcar cycling team.

Tour de France 2011 Bio-racer clothing logo

BIO-RACER
Bio-Racer is a Belgian manufacturer of cycling apparel, since 1984. Sponsor of Saur-Sojasun.

Tour de France 2011 SUGOi clothing logo

SUGOi
SUGOI Performance Apparel is a manufacturer, distributor and retailer of athletic performance apparel, performance outerwear and outdoor athletic gear. Sponsor of Liquigas Cannondale.

Tour de France 2011 Hincapie sportswear logo

HINCAPIE
Hincapie Sportswear Inc. is a brand of cycling clothing, founded by George Hincapie’s family. Sponsor of BMC.

Tour de France 2011 SMART clothing logo

SMART
Smart Aero Technology is a research and design group specializing in Cycling Aerodynamics. Sponsor of HTC Highroad.

The most succesful clothing logo

The Tour de France: 22 teams, 198 riders, 11 shoes sponsors. Which sponsor get it’s money’s worth?

  • 01. VERMARC (Gilbert, Omega Pharma-Lotto)
  • 02. CASTELLI (Garmin-Cervélo team)
  • 03. CASTELLI (Farrar, Garmin-Cervélo team)
  • 04. HINCAPIE (Evans, BMC)
  • 05. MOA (Cavendish, HTC-Highroad)
  • 06. ADIDAS (Boasson Hagen, Team Sky)
  • 07. MOA (Cavendish, HTC-Highroad)
  • 08. NALINI (Costa, Movistar)
  • 09. AGU (Sánchez, Rabobank)
  • 10. VERMARC (Greipel, Omega Pharma-Lotto)
  • 11. MOA (Cavendish, HTC-Highroad)
  • 12. MOA (Sánchez, Euskaltel-Euskadi)
  • 13. CASTELLI (Hushovd, Garmin-Cervélo team)
  • 14. VERMARC (Vanendert, Omega Pharma-Lotto)
  • 15. MOA (Cavendish, HTC-Highroad)
  • 16. CASTELLI (Hushovd, Garmin-Cervélo team)
  • 17. ADIDAS (Boasson Hagen, Team Sky)
  • 18. CRAFT (Schleck, Leopard Trek)
  • 19. LOUIS GARNEAU (Rolland, Team Europcar)
  • 20. MOA (Martin, HTC-Highroad)


And the winner is…?
The most succesful clothing logo during this year’s Tour de France is MOA, with 6 victories.

MOA (6), Castelli (4) Vermarc (3), Adidas (2), Agu, Craft, Hincapie, Louis Garneau, Nalini (1)

Graphic design in the Tour de France

01) Team logos and jerseys + 02) Bicycle manufacturer logos + 03) Bicycle components manufacturer logos + 04) Saddle and pedal logos + 05) Wheels and tires logos + 06) Helmets and glasses logos + 07) Shoes and clothing logos