Tour de France 2011: Wheels and tires logos

Graphic design in the Tour de France, part 5

Tour de France 2011 MAVIC wheels and tires logo

MAVIC Manufacture d’Articles Vélocipédiques Idoux et Chanel
MAVIC is a manufacturer of bicycle wheels and tires, founded in 1889. Since the 70s the company is official partner and sponsor of the Tour de France. Wheels: Astana, Garmin-Cervelo, Liquigas-Cannondale, Omega Pharma-Lotto.

Tour de France 2011 Shimano logo

SHIMANO
Shimano (founded in Japan, 1921) is the leader of the global bicycle component market, commanding approximately 50% of the market share. Its products include drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes. Five teams use their wheels during this year’s Tour de France: Euskaltel-Euskadi, Française des Jeux, HTC-Highroad, Rabobank, Sky Procycling.

Tour de France 2011 Shimano logo

CAMPAGNOLO
CAMPAGNOLO was founded in 1933 in Italy and produces drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes as well as aluminum and carbon wheels, as well as other components like carbon seat posts.

The company’s winged wheel logo was designed in 1943, the Campagnolo script wordmark in 1952. The wordmark has been altered slightly in 1973 and hasn’t changed ever since. Sponsor of Team Europcar and Movistar.

Tour de France 2011 Easton Sports logo

EASTON
Easton Sports, Inc. produces a range of carbon and aluminum components and wheels. Sponsor of BMC.

Tour de France 2011 Corima wheels logo

CORIMA
Corima is a French manufacturer of carbon frames and wheels. Sponsor of Saur-Sojasun.

Tour de France 2011 Bontrager wheels logo

BONTRAGER
An American company which produces bicycle components, accessories and apparel, founded by Keith Bontrager in 1980. Leopard-Trek and Team Radioshack ride with their wheels.

Tour de France 2011 Zipp wheels logo

ZIPP
An American manufacturer of bicycle wheels, owned by SRAM. Founded in 1988. Saxo Bank Sungard rides with their wheels, as does Mark Cavendish, who rode with de-logo’d Zipp 404 wheels.

Tour de France 2011 Vision wheels logo

VISION
An American company which produces bicycle components, accessories and wheels, founded in 1995. The company is sponsor of Katusha.

Tour de France 2011 Reynolds wheels logo

REYNOLDS
An American producer of wheels, founded in 1997. Sponsor of Ag2r-La Mondiale.

Tour de France 2011 Fulcrum tires logo

FULCRUM
Fulcrum Wheels srl is a wholly owned company of Campagnolo that produces road bicycle and mountain bike wheelsets. Founded in 2004. Sponsor of Cofidis and Lampre-ISD.

Tour de France 2011 FFWD tires logo

FFWD WHEELS
FFWD Wheels is Dutch manufaturer of wheels, founded in 2006. Sponsor of Quick Step and Vacansoleil.

The most succesful wheels logo

The Tour de France: 22 teams, 198 riders, 11 wheels sponsors. Which sponsor get it’s money’s worth?

  • 01. MAVIC (Gilbert, Omega Pharma-Lotto)
  • 02. MAVIC (Garmin-Cervélo team)
  • 03. MAVIC (Farrar, Garmin-Cervélo team)
  • 04. EASTON (Evans, BMC)
  • 05. ZIPP (Cavendish, HTC-Highroad)
  • 06. SHIMANO (Boasson Hagen, Team Sky)
  • 07. ZIPP (Cavendish, HTC-Highroad)
  • 08. CAMPAGNOLO (Costa, Movistar)
  • 09. SHIMANO (Sánchez, Rabobank)
  • 10. MAVIC (Greipel, Omega Pharma-Lotto)
  • 11. ZIPP (Cavendish, HTC-Highroad)
  • 12. SHIMANO (Sánchez, Euskaltel-Euskadi)
  • 13. MAVIC (Hushovd, Garmin-Cervélo team)
  • 14. MAVIC (Vanendert, Omega Pharma-Lotto)
  • 15. ZIPP (Cavendish, HTC-Highroad)
  • 16. MAVIC (Hushovd, Garmin-Cervélo team)
  • 17. SHIMANO (Boasson Hagen, Team Sky)
  • 18. BONTRAGER (Schleck, Leopard Trek)
  • 19. CAMPAGNOLO (Rolland, Team Europcar)
  • 20. SHIMANO (Martin, HTC-Highroad)
  • 21. ZIPP (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful wheels logo during this year’s Tour de France is MAVIC, with 7 victories.

MAVIC (7), Shimano, ZIPP (5), Bontrager, Campagnolo, Easton (1)

Tour de France 2011 Hutchinson tires logo

HUTCHINSON
Hutchinson is an French manufacturer of bicycle tires, founded in 1853. The company has been producing tires since 1890. Sponsor of the Team Europcar and Française des Jeux.

Tour de France 2011 Continental wheels and tires logo

CONTINENTAL
Continental AG is a German manufacturer of tires, brake systems, vehicle stability control systems, engine injection systems, tachographs and other parts for the automotive and transport industries. It was founded in 1871 as a rubber manufacturer, Continental-Caoutchouc und Gutta-Percha Compagnie. Tires: BMC, HTC-Highroad, Katusha, Movistar, Omega Pharma-Lotto.

Tour de France 2011 Michelin wheels and tires logo

MICHELIN
Michelin manufactures tires for space shuttles, aircraft, automobiles, heavy equipment, motorcycles, and bicycles. Founded in 1888. Sponsor of Ag2r-La Mondiale, Astana during this year’s Tour de France.

Tour de France 2011 MAVIC wheels and tires logo

MAVIC Manufacture d’Articles Vélocipédiques Idoux et Chanel
MAVIC is a manufacturer of bicycle wheels and tires, founded in 1889. Since the 70s the company is official partner and sponsor of the Tour de France. Wheels: Astana, Liquigas-Cannondale, Omega Pharma-Lotto. Tires: Garmin-Cervelo and Liquigas-Cannondale.

Tour de France 2011 Schwalbe wheels and tires logo

SCHWALBE
Schwalbe is a German manufacturer of bicycle wheels and tires, founded in 1901. Sponsor of the Leopard Trek team.

Tour de France 2011 Vredestein tires logo

VREDESTEIN
Vredestein Banden B.V. is a Dutch-Indian manufacturer of tires for cars, commercial vehicles, tractors and bicycles. Founded in 1948. Sponsor of Vacansoleil-DCM.

Tour de France 2011 Panaracer tires logo

PANARACER
Panaracer is a Japanese bicycle tire manufacturer established in 1953. Sponsor of the Saur-Sojasun team.

Tour de France 2011 Vittoria tires logo

VITTORIA
Vittoria S.p.A. is an Italian bicycle tire manufacturer established in 1953. Sponsor of six teams during this year’s Tour the France: Cofidis, Euskaltel-Euskadi, Lampre-ISD, Quick Step, Rabobank, Team Sky.

Tour de France 2011 Specialized tires logo

SPECIALIZED
Specialized Bicycle Components, more commonly known simply as Specialized, is a major American manufacturer of bicycles. It was founded in 1974. Tire sponsor of Saxo Bank Sungard.

Tour de France 2011 Challenge tires logo

CHALLENGE
Challenge is an Italian manufacturer of tires, founded in 2003. Tire sponsor of Radioshack.

The most succesful tires logo

The Tour de France: 22 teams, 198 riders, 11 tires sponsors. Which sponsor get it’s money’s worth?

  • 01. CONTINENTAL (Gilbert, Omega Pharma-Lotto)
  • 02. MAVIC (Garmin-Cervélo team)
  • 03. MAVIC (Farrar, Garmin-Cervélo team)
  • 04. CONTINENTAL (Evans, BMC)
  • 05. CONTINENTAL (Cavendish, HTC-Highroad)
  • 06. VITTORIA (Boasson Hagen, Team Sky)
  • 07. CONTINENTAL (Cavendish, HTC-Highroad)
  • 08. CONTINENTAL (Costa, Movistar)
  • 09. VITTORIA (Sánchez, Rabobank)
  • 10. CONTINENTAL (Greipel, Omega Pharma-Lotto)
  • 11. CONTINENTAL (Cavendish, HTC-Highroad)
  • 12. VITTORIA (Sánchez, Euskaltel-Euskadi)
  • 13. MAVIC (Hushovd, Garmin-Cervélo team)
  • 14. CONTINENTAL (Vanendert, Omega Pharma-Lotto)
  • 15. CONTINENTAL (Cavendish, HTC-Highroad)
  • 16. MAVIC (Hushovd, Garmin-Cervélo team)
  • 17. VITTORIA (Boasson Hagen, Team Sky)
  • 18. SCHWALBE (Schleck, Leopard Trek)
  • 19. HUTCHINSON (Rolland, Team Europcar)
  • 21. CONTINENTAL (Martin, HTC-Highroad)
  • 20. CONTINENTAL (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful tires logo during this year’s Tour de France is Continental, with 11 victories.

Continental (11), Mavic, Vittoria (4), Hutchinson, Schwalbe (1)

Graphic design in the Tour de France

01) Team logos and jerseys + 02) Bicycle manufacturer logos + 03) Bicycle components manufacturer logos + 04) Saddle and pedal logos + 05) Wheels and tires logos + 06) Helmets and glasses logos + 07) Shoes and clothing logos