Tour de France 2011: Shimano, Campagnolo, SRAM components logos

Graphic design in the Tour de France, part 3

Tour de France 2011 Shimano logo 1965

SHIMANO 1965 logo

Tour de France 2011 Shimano logo 1973

SHIMANO 1973 logo

Tour de France 2011 Shimano logo 2011

SHIMANO 2011 logo + typography of various groupsets for road, mountain, and hybrid bikes

Components and groupsets
A bicycle’s mechanical parts are called components. These components are often organized as groupsets, a near complete collection of a bicycle’s mechanical parts. Crankset comprising cranks and chainrings; bottom bracket; chain; rear chain sprockets or cassette; front and rear wheel hubs; gear shift levers; brakes; brake levers; cables; front and rear gear mechanisms or dérailleurs.

SHIMANO (founded in Japan, 1921) is the leader of the global bicycle component market, commanding approximately 50% of the market share. Its products include drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes.

Shimano is the sponsor of six cycling teams during this year’s Tour the France: BMC Racing, Euskaltel-Euskadi, Française des Jeux, HTC-Highroad, Leopard-Trek and Rabobank.

Tour de France 2011 Campagnolo winged wheel logo evolution

CAMPAGNOLO Winged wheel 1943 + 1953 + 1960 + 1983 (50 years) + 2011

Tour de France 2011 Campagnolo logo 1948

CAMPAGNOLO 1948 logo

CAMPAGNOLO 1960 logo

Tour de France 2011 Campagnolo logo 1974

CAMPAGNOLO 1974 logo

Tour de France Campagnolo logo 2011

CAMPAGNOLO 2011 company and groupset logos. Record and Super Record are the top groupsets, followed by Chorus, Athena, Centaur and Veloce.

CAMPAGNOLO was founded in 1933 in Italy and produces drivetrain, brake, wheel and pedal components for road, mountain, and hybrid bikes as well as aluminum and carbon wheels, as well as other components like carbon seat posts.

The company’s winged wheel logo was designed in 1943, the Campagnolo script wordmark in 1952. The wordmark has been altered slightly in 1973 and hasn’t changed ever since.

Campagnolo is the sponsor of seven cycling teams during this year’s Tour the France: Cofidis, Europcar, Lampre-ISD, Movistar, Omega Pharma-Lotto, Quick Step and Sky.


Tour de France SRAM pre 1999 logo

SRAM pre-1999 logo

Tour de France SRAM 2011 logo

SRAM 2011 company and road bike groupset logos: SRAM Red, Force, Rival and Apex.

SRAM Corporation is a privately held bicycle component manufacturer based in Chicago, Illinois, founded in 1987. SRAM is an acronym comprising the names of its founders, Scott, Ray, and Sam. The company has estimated that it holds about 15 percent of the $3.5 billion bicycle components market.

SRAM is the sponsor of 9 cycling teams during this year’s Tour the France: Ag2r La Mondiale, Astana, Garmin-Cervélo, Katusha, Liquigas-Cannondale, Radioshack, Saur-Sojasun, Saxo Bank-Sungard, Vacansoleil-DCM.

Graphic design in the Tour de France: bicycle components manufacturer logos

If you don’t own a bicycle you’ve probably never heard of Shimano, Campagnolo or SRAM. These companies are responsible for some of the most invisible and yet important elements of a bicycle: the components (a bicycle’s mechanical parts).

Crankset comprising cranks and chainrings; bottom bracket; chain; rear chain sprockets or cassette; front and rear wheel hubs; gear shift levers; brakes; brake levers; cables; front and rear gear mechanisms or dérailleurs.

Shimano (1921) and Campagnolo (1933) are companies with a rich tradition. They are responsible for most of the sophisticated mechanics present on today’s bicycles. Both companies have a rich tradition. I hoped to find lot of examples of older logos, but didn’t find that much. Two versions of the Shimano logo, while the Campagnolo wordmark has been practically the same since it was designed in 1948.

SRAM was founded in 1987. A new logo was designed in 2000 and has been used ever since.

The most succesful components logo

The Tour de France: 22 teams, 198 riders, 3 component sponsors. Which sponsor get it’s money’s worth?

  • 01. CAMPAGNOLO (Gilbert, Omega Pharma-Lotto)
  • 02. SRAM (Garmin-Cervélo team)
  • 03. SRAM (Farrar, Garmin-Cervélo team)
  • 04. SHIMANO (Evans, BMC)
  • 05. SHIMANO (Cavendish, HTC-Highroad)
  • 06. SHIMANO (Boasson Hagen, Team Sky)
  • 07. SHIMANO (Cavendish, HTC-Highroad)
  • 08. CAMPAGNOLO (Costa, Movistar)
  • 09. SHIMANO (Sánchez, Rabobank)
  • 10. CAMPAGNOLO (Greipel, Omega Pharma-Lotto)
  • 11. SHIMANO (Cavendish, HTC-Highroad)
  • 12. SHIMANO (Sánchez, Euskaltel-Euskadi)
  • 13. SRAM (Hushovd, Garmin-Cervélo team)
  • 14. CAMPAGNOLO (Vanendert, Omega Pharma-Lotto)
  • 15. SHIMANO (Cavendish, HTC-Highroad)
  • 16. SRAM (Hushovd, Garmin-Cervélo team)
  • 17. SHIMANO (Boasson Hagen, Team Sky)
  • 18. SHIMANO (Schleck, Leopard Trek)
  • 19. CAMPAGNOLO (Rolland, Team Europcar)
  • 20. SHIMANO (Martin, HTC-Highroad)
  • 21. SHIMANO (Cavendish, HTC-Highroad)


And the winner is…?
The most succesful components sponsor during this year’s Tour de France is Shimano, with 12 victories.

Shimano (12), Campagnolo (5), SRAM (4)

Graphic design in the Tour de France

01) Team logos and jerseys + 02) Bicycle manufacturer logos + 03) Bicycle components manufacturer logos + 04) Saddle and pedal logos + 05) Wheels and tires logos + 06) Helmets and glasses logos + 07) Shoes and clothing logos

  1. alistair says:

    The old shimano logos really do look quite naff when recreated using modern technology. Just hope they don’t do a rebrand as bad as British Gas just have!

    Graphic Design Glasgow

  2. Andy says:

    There are plenty of fishermen who know Shimano. They make fishing reels.