German Warner Bros. movie poster typography
Designers today have it easy. A computer, a copy of Adobe® Photoshop® and a couple of typefaces, that’s all they need to create a movie poster.
Sixty years ago things were different. Floating heads were painted instead of copied and pasted. Letters were drawn by hand. Designers spent days or even weeks to create one single poster.
One of those designers was Hans Otto Wendt (1911-1979), who designed German movie posters for Hollywood studios like Warner Bros. and 20th Century Fox. during the 1940s and 1950s.
His designs were often reminiscent of pulp novels. In a way they are painted predecessors of the movie posters we see today. One major difference: the typography.
Wendt didn’t use existing typefaces. Instead, he created a unique title for every poster, often using bold brush strokes. In my opinion some of the best hand lettering in movie poster design history. A reason for me to create this post. Poor mr. Wendt deserves more than the 79 results you’ll get when you type in his name in Google. (click on the images to see the original posters)