Onur Air is a Turkish airline with a corporate identity that could use some improvement. Their logo is a clipart-like stylized tail of an airplane, the typeface they use looks like a version of Bauhaus (1925) and their airplanes don’t look very sophisticated.

The symbol is a reference to the Turkish flag and the shape of certain religious buildings located in it’s capital, Istanbul. The typeface was custom made. I tried to create letterforms that looked ‘dateless.’

Granted, my solution isn’t perfect, but it’s less generic looking than the current Onur Air identity. I still feel they should have used my design, which they didn’t.